BUSINESS TUTORIALS

5 Things To Do Each Month To Market Your Photography Business

5 Things To Do Each Month To Market Your Photography Business

Consistency Is Key When Marketing Your Photography Business! Marketing can feel overwhelming for the photography business owner.  Social media, website, word-of-mouth.  It can be hard to know where to focus your attention. Further, it can be tempting to stay behind...

Help Wanted! | The Photographer’s Guide To Outsourcing

Help Wanted! | The Photographer’s Guide To Outsourcing

As a business of one, you have to wear all the hats.  You are the creative director, the vice president of finance, the marketing director…...It can start to feel overwhelming.   Outsourcing may be your answer.  One of the hard realities of being photography business...

How To Rebrand Your Photography Business

How To Rebrand Your Photography Business

Are you having trouble reaching the right clients?  Rebranding your photography business may help! Why Rebrand Your Photography Business? You may find rebranding your business to be a necessary step if you have recently raised your prices, altered your service...

5 Things I Wish I Knew Before I Started My Photography Business

5 Things I Wish I Knew Before I Started My Photography Business

Building a business can feel scary and a bit uncertain, especially when you are a "business of one" and don't always have people to discuss your business decisions with.  Luckily there are many of us who have been down this road already.  We have done our research,...

Photography Model Release:  When You Need One

Photography Model Release: When You Need One

The Photography Model Release: When You Do & Don't Need It The model release is an essential document for the photography business owner, and presenting it to your clients should be a standard part of your client workflow.  Even if you are not in business yet, but...

8 Quick Marketing Tips For Your Photography Business

8 Quick Marketing Tips For Your Photography Business

Ah marketing.  I'll be honest.  It is my least favorite part of the job.  But it is such a critical component of every photography business.   Here's a few tips and tricks I've learned along the way..... 1. Blog regularly.  The more written content the better! I'm...

COVID-19 Photography Business Survival Guide Part 3: Reopening

COVID-19 Photography Business Survival Guide Part 3: Reopening

In most areas, COID-19 restrictions are starting to lift.  Every state is in a different place, but most are easing restrictions on some level. So what does that mean for your photography business?  How do you reopen and what will be different about your business now?...

COVID-19 Photography Business Survival Guide Part 1:  Assistance

COVID-19 Photography Business Survival Guide Part 1: Assistance

If you are a business owner like me, you may be sitting there wondering how the $2 trillion Coronavirus Assistance Package (CARES Act) can help you navigate this difficult time.  In addition to the Recovery Rebate (a cash payment of $1,200 per adult and $500 per child...

Price Your Photography For Long-Term Success: The Value Of Your Time

Price Your Photography For Long-Term Success: The Value Of Your Time

Understand the value of your time to price your photography for long-term success. There is so much more time that goes into each session than simply showing up to a photo shoot with your camera. Even though we don't pay ourselves by the hour, time is money. You need...

How To Handle Friends & Family  & Free Session Requests

How To Handle Friends & Family & Free Session Requests

This is something that happens to all of us this time of year…..friends start asking for photos.  And what do you do?  You don’t want to upset your friends, but you also have to run your business like a business!  If a friend owned an electronics store, you wouldn’t...

How To Successfully Implement A Price Change

How To Successfully Implement A Price Change

Whether you are just getting going, or you have been at it a while, sometimes we have to raise our prices.  Maybe you started with your pricing too low, or maybe your cost structure has changed, either way, in order to earn the income you need to make this business...

10 Easy Tips For Creating A Successful Referral Program

10 Easy Tips For Creating A Successful Referral Program

Probably one of the greatest sources of solid leads is direct referrals.  In my experience, when someone comes to you via referral, they are much more likely to book than if they found you through an organic Google search.  The positive words of their friends carry...

Five Tips For Streamlining Your Photography Business

Five Tips For Streamlining Your Photography Business

  It can feel overwhelming to have to wear all the hats that go into running a successful photography business.  Accordingly, streamlining your business wherever possible is essential. The more organized and efficient you are, the more time you will have to...

Commercial Photography: 10 Tips For Getting Started

Commercial Photography: 10 Tips For Getting Started

(image for local brewery) Last year I made the jump into commercial photography.  Family photography is still my primary genre and I have no desire to change that, but the family photography business can be quite cyclical.  I was looking for a way to smooth out my...

Tax Secrets Every Photographer Should Learn

Tax Secrets Every Photographer Should Learn

This month I contributed to the Click Magazine blog, sharing some tax tips for photographers.  Want to be sure you are accounting for your business properly?  Head on over and give it a read:  https://www.clickinmoms.com/click/take-tax-season-in-stride/

Photographers: 5 Take-Aways From 2016 Tax Return

Photographers: 5 Take-Aways From 2016 Tax Return

By now most everyone has gone through the painful process of filing their taxes.  However, your tax return can also be an opportunity to take a deep and thorough look at your business, and identify areas for improvement for the coming year. First of all, if you paid...

Is Your Photography Business Sustainable?  7 Pillars For Success

Is Your Photography Business Sustainable? 7 Pillars For Success

Is Your Business Sustainable?  This is a very big question that doesn’t have a simple answer.  Especially if you are just starting out, building a sustainable business can feel like a tall mountain to climb. Sustainability as it relates to your photography business...

5 Tips For Photographers To Help Get You Through Tax Time

5 Tips For Photographers To Help Get You Through Tax Time

Tax time can be intimidating for the small business owner.  You want to be sure you are following complex regulations properly, all while minimizing your tax burden as much as possible.  When people approach me with tax questions, they usually fall into one of the 5...

Photographers!  Are You A Business or Hobbyist:  Where Do You Stand?

Photographers! Are You A Business or Hobbyist: Where Do You Stand?

Whether you are managing your photography a business or as a hobbyist, it’s important to understand the differences between the two. Be sure to check out the September issue of Lemonade and Lenses where I've contributed a feature article discussing the differences...

Accounting For Donated Sessions | Business Tips For Photographers

Accounting For Donated Sessions | Business Tips For Photographers

As photographers we are often presented with the wonderful opportunity to donate our talents to our local communities.  Whether it is donating a free session to a school auction, or offering to photograph a local charity race, it feels good to give back, and it can be...

Jen is a featured Massachusetts based, lifestyle family and commercial photographer located in North Andover, Massachusetts. Through her artistic use of light and shadow, and her commitment to capturing authentic organic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys mentoring fellow photographers to help them take their business to the next level. She is also a Clickin Moms Mentor, and a Click Photo School Instructor, teaching The Profitable Photographer: Your Guide To Sustainable Pricing, Business From The Ground Up, and What Lies Within: Creating Images With Depth & Emotion. Across all areas of her work, Jen strives to capture honest, emotive and timeless images that artfully preserve today's moments that matter.

connect with JEN

hello@jenbilodeauphotography.com

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978-729-5273

Hello@jenbilodeauphotography.com